6th January 2020
Claire had relied on Four by Four’s services for more than 10 years at JWT and Axis Communications, so when she left to start her new venture, she knocked on our door.
She needed to develop a vibrant brand for Transition Zone, a boutique gym. Clearly, it would take something special to stand out in a fairly crowded marketplace in the Fulham area of London.
Working closely with Claire, we created a logo and identity, but also translated that into signage and branding for the internal and external walls, doors, floors, mirrors - and even a boxing ring.
We also produced a website - www.transitionzone.co.uk – to keep customers up-to-date on what’s happening in the gym. Content and layout are regularly refreshed as the site evolves.
Over time we have developed the brand across a wide array of print and advertising materials, outdoor communications, promotions, direct mail and clothing, as well as packaging for the Recovery Cafe's range of food and drink. We also provide ongoing assistance with social media campaigns and e-newsletters.